Why Graphic Designers and Architects Should Be In The Room From The Get-Go.

In both the property and hospitality industry, the disconnect of graphic design and architecture on a project is something that we come across time and time again - and we are wondering why.

Imagine a dynamic duo: graphic designers and architects joining forces right from a project's kick-off. This fusion isn't just a cool concept – it's a strategic move that lays the groundwork for an awe-inspiring design direction.

Here's the deal: graphic designers and architects each bring their unique superpowers to the table and we believe they should both be in the room from the beginning of a project. Architects are the masterminds behind the physical space, crafting the bones of the structure that'll stand tall. On the flip side, graphic designers are the maestros of visual storytelling, conjuring up the aesthetic essence that wraps everything in a captivating visual embrace.

But why wait to introduce these powerhouses until later in the game? By bringing them together from the very beginning, you're setting the stage for a symphony of synergy. They'll hash out ideas, sparking a creative dance that ensures your project isn't just functional, but a bona fide masterpiece.

Think about it: architecture informs the spaces we inhabit, while graphic design injects soul into those spaces. When they collaborate upfront, they'll craft a seamless narrative that's more than the sum of its parts. From the foundational structure to the finishing touch, it's a journey of cohesion, where aesthetics and functionality hold hands and never let go.

So, why settle for a disjointed process when you can have a creative explosion? Having graphic designers and architects in that initial planning room is like throwing a match into a powder keg of ideas.

The result? A dynamite design direction that'll leave everyone in awe – and that's just the beginning…